Your e-commerce photography doesn’t have to be boring

The idea for this project came about because I wanted to show that e-commerce style product photography doesn’t need to be boring. Traditionally, these images have been stripped of character, relying on a plain white background to meet functional requirements. While clear and practical, that approach often overlooks the potential for brand identity to come through in product photography. My aim here is to show how product-focused images can remain clean and versatile, while still getting across the personality of the brand to the consumer.

I created a series of photographs that work for a range of food brands and their online presence. Each image keeps the focus entirely on the product, without the distraction of props and ingredients. Instead, I used colour and tone as a subtle way to tell the brand’s story. A muted, softer palette suggests a calm and cosy brand, while bolder colours signal something modern, energetic and confident. In both cases, the backdrop complements the packaging rather than competing with it, helping the product stand out from its competitors.

I also explored how flavour cues can be integrated into e-commerce photography without overwhelming the overall image. By aligning colours with packaging design or ingredient associations, brands can build stronger visual connections and help customers differentiate between products quickly. These cues create continuity across a product range, strengthening identity while retaining the clarity needed for e-commerce platforms.

High-quality product photography is more than a visual necessity. It directly influences how customers perceive a brand. Research shows that 75% of online shoppers rely on product photos to make purchasing decisions, and the quality of those images reflects the quality of the company itself. Intentional, well-lit photography not only builds trust but also increases the likelihood of a customer choosing to buy.

By moving away from formulaic white backgrounds, brands have the opportunity to communicate their values and aesthetic while still keeping the product centre stage. Done well, even the most straightforward pack shot can become a powerful asset in telling a brand’s story.